After I chat with a potential client for a bit – listen to their story, listen to their needs, listen to their wants – I ask about goals.
The question is often met with a blank stare and silence.
It’s okay! Once they’re aware of the why, they often see goals as a must to planning.
I know – it takes time and, if you’re like me, you’re likely burning the candle at both ends.
But we need to identify a few goals to know where we’re going. Once we know where we’re going – marketing communications plans are how we’ll get there. We then follow the plan and – using our goals – we’re able to see where we’re succeeding, where we’re falling short and adjust accordingly.
Without knowing where you want to be – what you want to accomplish – who you want to reach – it’s impossible to plan, to build something solid, to make progress (or even know if you’re making progress!).
Without goals, the efforts are often knee-jerk reactions, willy-nilly posts and no direction.
Not that there’s anything wrong with willy-nilly. There will be willy-nilly. But willy-nilly is not a plan.
Experiment! Have fun! Put YOU back in your communications! People relate to people. But first, set a few goals.
Aside from making them measurable, achievable – it doesn’t matter what they are – it only matters that you start setting goals.
Begin with a brain dump. Write it out, type it out, tap it out.
Go back and scan what you dumped.
Identify a minimum of 3 goals for your business.
With goals in hand – we know where we want to go, figure out how we’ll get there and adjust course as needed along the way.
The journey begins.